However, conflicting truths can sometimes define the same target market. “It’s the foundation of a successful business,” explains Lisa Champagne-Minyard, Thrive in Five program manager at Women’s Economic Ventures, a Santa Barbara, California-based organization devoted to the economic empowerment of small-business owners. The art of pricing begins with defining your target market. Other factors are less concrete, including your own expertise and experience and the client’s understanding of the role massage therapy can play in their health and well-being.įinding a way to balance the objective measures with those that are less tangible and more subjective can help you set prices that grow your massage therapy business, increase your client base and boost profit-while still staying true to the passion that first brought you to the massage therapy profession.
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